Gain and Retain Business

Storytelling builds strong brands.

I’ll help you to generate pipeline growth by creating content that converts.

What. So What. Now What.

It takes about 6 to 8 touches to generate a viable sales lead. It takes 1 action, or lack thereof, to turn a warm lead into a lost opportunity.

I’ll help you make the most of how you interact with your leads.

Ways to Work Together

Marketing + Product Strategy	Editorial Calendar
Website Mapping + Navigation	Content Creation Frameworks + Distribution
Content Strategy + Brand Messaging	Copywriting + Copyediting

How Can I Help?

In its simplest form? I’ll write for them. Not for you.

Using emotive language only works if the emphasized experience is for the reader’s benefit and not the writer’s.

A buyer’s journey through the marketing funnel — from recognizing a problem to finding a solution — is a dialogue. Our job is to listen and to guide.

Our ability to do that depends a whole lot on the tools and resources we create and deploy to actively listen on our behalf. The quality of those materials are especially important since the next thing our lead will see from us will likely come from an automated trigger.

Persona-specific messaging is a must.

Why should we communicate with our segmented leads differently based on their persona?

Well, telling someone they need your product or service because you want them to buy it is not the same as understanding their problem and describing our solution.

Converting a lead might look like providing them with a tool or resource to better understand your product or service, rather than presenting them with an option to purchase.