An incomplete gallery of my work.
Over 10 years of marketing agency and in-house experience — from marketing strategy and content creation to sales and onboarding.
Crafting marketing funnels, buyer personas, conversion maps, and content plans for billion dollar companies has made me an expert at generating pipeline growth.
Ways to Work Together
|Marketing + Product Strategy||Editorial Calendar|
|Website Mapping + Navigation||Content Creation Frameworks + Distribution|
|Content Strategy + Brand Messaging||Copywriting + Copyediting|
It all starts with designing a plan. We’ll distill your goals, the impact you want to make, and the ways in which you want to create results.
The trick to getting more leads and conversions? Writing copy that sounds human and that will resonate with, well, humans.
My personal story and actionable marketing knowledge give you positive ways to enact change and earn results.
ubeo.com, full website copy
ZRC Worldwide, full website copy
Jackson Hole Snowboarder Magazine, Issue 16
NOLS‘ Print Publication, The Leader Vol. 32 No. 3
Occupation Wild Podcast, Ep. 45
JH Nordic, Daily Trail Report
Roadhouse Brewing Company, New Beer Alert Social Media Campaign
Pacific Northwest IPA
Meet The Deviant Misfit IPA. New to the draft lines at Roadhouse, this 8.1% Pacific Northwest IPA is resiny, piney and citrusy. Our team credits this IPA as an ode to the brewers in the Pacific Northwest. A hint of bitterness and an assertive malt backbone are byproducts of the Chinook, Zeus, Centennial and Cascade hops featured in this brew. Pair it with the Chili Relleno bites so that the hops in the beer enhance the spice of the bites – if you’re into that sort of thing.You can only find the Deviant Misfit at our Pub and Eatery on town square in Jackson, WY… for the time being. Drop by and let us know what you think!
Hugh O’Brian Youth Leadership Organization, Personal Leadership
NOLS, The Exploration Film Tour
Jackson Hole Ski and Snowboard Club, Freeride Program
- Inbound Marketing Certification
- Content Marketing Certification
- Social Media Marketing Certification
- Email Marketing Certification
- Wilderness First Responder
- DEI Cultural Competency Seminar
- Spring Semester in the Rockies ’14
Professional Ski Instructors of America
American Association of Snowboard Instructors
Want to work together?
Storytelling as a Strategy
Derek MacDonald believes in an emotionally-literate and communicative partnership between self, team, brand, audience, and performance.
He brings over a decade of experience as a marketing manager and storyteller – relishing the opportunity to find and fix funnel gaps.