Cultivated Craft

An incomplete gallery of my work.

Explore examples.

Over 10 years of marketing agency and in-house experience — from marketing strategy and content creation to sales and onboarding.

Crafting marketing funnels, buyer personas, conversion maps, and content plans for billion dollar companies has made me an expert at generating pipeline growth.

Ways to Work Together

Marketing + Product StrategyEditorial Calendar
Website Mapping + NavigationContent Creation Frameworks + Distribution
Content Strategy + Brand MessagingCopywriting + Copyediting

Marketing Strategy

It all starts with designing a plan. We’ll distill your goals, the impact you want to make, and the ways in which you want to create results.

Content Creation

The trick to getting more leads and conversions? Writing copy that sounds human and that will resonate with, well, humans.

Keynote Speaking

My personal story and actionable marketing knowledge give you positive ways to enact change and earn results.

marketing strategy.


web copy.

ubeo.com, full website copy

ZRC Worldwide, full website copy

published work.

Jackson Hole Snowboarder Magazine, Issue 16

NOLS‘ Print Publication, The Leader Vol. 32 No. 3


Occupation Wild Podcast, Ep. 45


JH Nordic, Daily Trail Report

social media.

Roadhouse Brewing Company, New Beer Alert Social Media Campaign

Deviant Misfit 
Pacific Northwest IPA
8.1% ABV

Meet The Deviant Misfit IPA. New to the draft lines at Roadhouse, this 8.1% Pacific Northwest IPA is resiny, piney and citrusy. Our team credits this IPA as an ode to the brewers in the Pacific Northwest. A hint of bitterness and an assertive malt backbone are byproducts of the Chinook, Zeus, Centennial and Cascade hops featured in this brew. Pair it with the Chili Relleno bites so that the hops in the beer enhance the spice of the bites – if you’re into that sort of thing.You can only find the Deviant Misfit at our Pub and Eatery on town square in Jackson, WY… for the time being. Drop by and let us know what you think!


Hugh O’Brian Youth Leadership Organization, Personal Leadership

NOLS, The Exploration Film Tour


Jackson Hole Ski and Snowboard Club, Freeride Program



  • Inbound Marketing Certification
  • Content Marketing Certification
  • Social Media Marketing Certification
  • Email Marketing Certification


  • Wilderness First Responder
  • DEI Cultural Competency Seminar
  • Spring Semester in the Rockies ’14

Professional Ski Instructors of America
American Association of Snowboard Instructors

  • PSIA Level 1
  • AASI Level 1
  • AASI Level 2
  • AIARE Avalanche Level 1
  • AIARE Companion Rescue

Want to work together?

Storytelling as a Strategy

Derek MacDonald believes in an emotionally-literate and communicative partnership between self, team, brand, audience, and performance.

He brings over a decade of experience as a marketing manager and storyteller – relishing the opportunity to find and fix funnel gaps.