Director of Editorial Strategy.
Brand Narrative & Storytelling Operations.

Protecting clarity, voice, and trust at scale.

I’m a writer and editorial leader from Massachusetts who now calls Vermont home.

Formative years spent as a wilderness guide and snowboard instructor showed me that stories—not explanations—are what help people navigate fear and uncertainty. I didn’t quite understand the full gravity of that until I told a personal story about mental health on stage for the first time, but it significantly shaped my 15+ year journey in marketing, outdoor education, and leadership development.

Writing is how I continue to make sense of the world and my place in it. I started Unobstructed to demonstrate a built-in-public approach to editorial systems designed to preserve clarity, voice, and trust. My work has supported billion-dollar organizations, lean teams, and global audiences across 37+ countries.

When not working, you can find me trail running, building websites, or getting lost in a Fredrik Backman novel with a strong cup of coffee.

My focus.

My work focuses on shaping editorial direction and aligning brand voice across teams and platforms.

• Content systems & publishing governance.
• Editorial direction & voice alignment.
• Long-form narrative strategy.
• Audience trust & retention.

My work.

I build repeatable frameworks that protect strategy, decision-making, and publishing processes as things change.

• Writer, Editor, Podcaster.
• Used from early-stage to enterprise.
• 15+ years in marketing & leadership development.
• Founder, Director of Editorial Strategy at The Unobstructed Observer.