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Growth Simplifier & Writer.

Helping teams design strategies and build effective systems.

Uncover clarity, alignment, and growth—without the overwhelm.

Giving Leadership And Revenue Strategy
The Makeover It Needed.

I'm driven by one core belief: leadership isn’t just about results—it’s about how you get there.

About Me

I'm Derek MacDonald. I founded DMDC Systems to offer marketing and sales enablement solutions that help teams simplify growth and maximize momentum.

About DMDC

Over the past 15 years, I’ve worked with high-growth organizations, helping leaders and teams achieve measurable results through strategic planning, cross-functional collaboration, and systems optimization.

Derek MacDonald founded DMDC Systems to give leadership alignment and revenue strategy the makeover it needed.
My Mission

I'm on a mission to provide leaders with the tools, systems, and strategies they need to align their teams, optimize performance, and thrive—both professionally and personally.

The Vision

I want to make leadership a source of clarity and confidence, not stress and overwhelm. By equipping leaders with the resources they need to succeed, we help create high-performing teams and resilient organizations that create meaningful change.

My Core Values
  • Curiosity: Simplifying complexity for better decision-making.
  • Connection: Empowering teams to collaborate more effectively.
  • Progression: Driving results that are both measurable and meaningful.
  • Expression: Leveraging authenticity to invite creativity.
  • Autonomy: Helping leaders thrive professionally and personally.
Fun Facts
  • I’m an outdoor guide who loves trail running, snowboarding, and finding parallels between adventure and leadership.
  • My passion for continuous learning blends resources for personal development with professional growth.
  • I believe in leading with curiosity—it’s how I’ve built systems of small steps that go far distances.

Learn The DMDC Origin Story

About Me: My Story

At work, I build better systems for activating strategies and teams. But, like you, l'm more than my job.

My ability to be effective comes from experiences you won’t see on my resume.

Wilderness emergency medicine taught me more about pressurized decision-making than any other aspect of my career.

At 19 I studied risk management and effective decision-making in a 3 month, immersive leadership development program. I also started consuming as much information as I could from thought leaders like like Simon Sinek, Adam Grant, Tim Ferriss, Brené Brown, Gabor Maté, Angela Duckworth, Rich Roll, Michael Gervais, Mel Robbins, the Gottmans, and so many more.

I got hooked, fast.

Since then, my interest and curiosity have only intensified.

It led to a career including roles as a:

  • Director of Strategy & Operations
  • Revenue Growth Consultant
  • Leadership Staffing Director
Made possible by expertise with:
  • Sales
  • Copywriting
  • RevOps Strategy
  • Growth Marketing
  • Technology & Automation

I've extensively studied high performing athletes, business founders, and psychologists.

My ability to rapidly scale a startup showed me that what I was learning really worked. In my 20’s I guided backcountry expeditions in the Rocky Mountain West, coached big mountain snowboarders qualifying for the Freeride World Tour, and ran the Boston Marathon after recovering from a traumatic brain injury.

I also worked on the crew of a sailboat in the Caribbean, toured New England as a keynote speaker, and weaved through the service industry in a way that I like to think would make Anthony Bourdain proud. Or, at least, make him scoff a bit.

Life outside of the office has shaped my skill set as much as my professional experiences have.

Admittedly, I spend a lot of my time nerding out on sustainable systems and approaches to development. When not training for a marathon or enjoying a sunrise with my snowboard, you can likely find me frequenting local coffee shops and live music venues.

Outside of work, I have volunteered with the HOBY leadership organization since 2010, developing staffing teams and implementing curricula that inspire young people to become catalysts for positive change in their home, school, workplace, and community.

I've also spent time volunteering for local advocacy programs and coaching freeride snowboard athletes. As a member of the board of directors for Carving The Future, I advised on marketing strategies that empowered underserved youth in Wyoming by providing gear, programs, lessons, and athletic scholarships.

My contributions to Jackson Hole Snowboarder Magazine and NOLS' The Leader seek to elevate communities and voices who've got this life thing figured out.

I’m glad you’re here.

Thanks for being part of the journey.

onward.

-dmac

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Derek MacDonald
Hiking Teton Pass
Derek MacDonald
JH Snowboarding Mag Feature
Leadership Development Keynote
Wedding Officiant
Backcountry Guiding