Home

Derek MacDonald

Storytelling that bolsters marketing growth.

Storytelling as a Strategy

Marketing is just the practice of capturing attention and creating a reaction.

Easy enough, right?

From cold to close, I help businesses develop and execute marketing strategies that convert leads to increase revenue growth.

Working with me.

Develop a full-funnel marketing strategy to drive revenue growth.

Optimize processes to shorten your sales cycle.

Craft marketing funnels, buyer personas, and content plans that convert leads to opportunities.

Write better copy.

Marketing is about connection. There’s a human on the other side of the screen. Get to know them. And, give them a story to help them understand you.

Derek MacDonald

Know Your Why.

I believe in an emotionally-literate and communicative partnership between self, team, brand, audience, and performance.

With over a decade of experience as a marketing manager and storyteller, I’ve merged my passions for marketing and the outdoors to create valuable experiences for both brands and consumers – relishing the opportunity to find and fix marketing funnel gaps.


Marketing Strategy

It all starts with designing a plan. We’ll distill your goals, the impact you want to make, and the ways in which you want to create results.

Content Creation

The trick to getting more leads and conversions? Writing copy that sounds human and that will resonate with, well, humans.

Keynote Speaking

My personal story and actionable marketing knowledge give you positive ways to enact change and earn results.

  1. Talk like a person (good)
  2. Talk like a person interested in helping others (better)
  3. Be a person interested in understanding and helping others (best)

dynamic rules for marketing.


Gain and Retain Business

Derek MacDonald believes in an emotionally-literate and communicative partnership between self, team, brand, audience, and performance.

He brings over a decade of experience as a marketing manager and storyteller – relishing the opportunity to find and fix funnel gaps.


About

Derek MacDonald develops strategies, processes, and campaigns that align full-funnel conversion to generate revenue growth for businesses.

More About Me

Get In Touch

derekbmacdonald@gmail.com

@_derekmacdonald

(802) 448-0484