A writer who untangles brands.
Hey, I’m Derek and I specialize in
brand narrative, strategy, and
storytelling operations.
Cover photo by Derek MacDonald
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Sometimes a different way of seeing things is all it takes to get unstuck.
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-> Daily column.
- I listen to a lot of podcasts, but I hadn't expected an interview with a comedian to change how I see my own writing practice.
- "Clear is kind. Unclear is unkind."
- Days like this make it hard to write.
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-> Newsletter.
- The price of existing is going up.
- Nostalgia was never the point.
- Conversations that go beyond asking 'what's new?'
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-> Podcast.
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